Build your brand, Stop paying to get sales

Leverage the power of branding to get a steady flow of custommers without having to pay for all of them

Does this sound like your marketing team?

Paying for ads about your products, services, deals

Hire an agency to do all the work “professionally”

Batteling your competitors for the best prices

Care only about sales and revenue

Reporting Reach, conversion and CPC

Compete for fixed short term goal

It shouldn't have to be like that. It shouldn't have to be spend spend spend all the time!

We believe that brands shouldn’t have to keep paying to get custommers.

Kaled Abdelrehim

Brand Strategy Consultant

Miguel Cortez

Marketing Expert

At Obistra, We have worked with over 100 brands. So when it comes to branding, we know what we’re talking about. The good news is that it’s not complicated. It’s just not intuitive. That’s why in addition to helping brands through our traditional services, we decided to launch this seminar to show entrepreneurs that they can do it themselves. Once you know how it’s done, you’ll wonder why nobody is doing this.

We will show you how to build a brand and not have to of pay for clicks or offer discounts

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Sign up for the seminar

The main ideas that you need to understand when marketing:

  • Marketing is long tail game. It take time and effort to get results that last
  • You should Advertise your process, your mission, your people, who you are and what you stand for more than your products and services
  • Compete to be the best option for your audiance, not the cheap option
  • Focus on brand recognition, image and customer loyalty. Building brand equity is more important than paid sales
  • Obsess about delivering the best possible experience and communicating it right
  • Branding is a team sport and the best players are your people, not an agency

Seminar Schedule

Day #1: The fundamentals


Introduction (09:00 - 10:00)

- Introducing the coaches and getting to know the participants
- Plan for the day

Chapter I: Branding 101 (10:00 - 11:00)

- Demystifying brands: busting myths and false common beliefs
- Do I have a brand or just a trademark?
- What are brand identity, brand recognition, brand equity?
- The Elevator pitch exercise

Chapter II: The business of building brands (11:00 - 12:00)

- Why do I need to worry about having a brand
- Retention vs Aquisition
- The race to the bottom
- The restaurant Example

Coffee break (12:00 - 12:30)


Chapter III: Building your brand (12:30 - 14:30)

- Consistency = Professionalism
- What is brand strategy and why do I need it?
- How brand strategy translates into immediate money
- Case study: Obistra

Lunch break (14:30 - 15:30)


Putting it all to work (15:30 - 17:00)

- Exercice: Creative ideation
- Exercice: Building your first brand strategy
- Exercice: Signaling

Day #2: The tools


Chapter V: Social (09:00 - 11:00)

- Digital complements offline. Offline is always #1 (A shock huh? we know :D)
- The Jab, Jab, Jab, Right Hook strategy
- Showing your process, values instead of your product
- Social is Social. Start socializing.

Chapter IV: Search engine relevance (10:00 - 11:00)

- Making sure you Are findable
- Getting search engine Love
- What is Content Strategy

Chapter VII: Measuring success (11:00 - 12:00)

- The necessary metrics
- Big numbers vs important numbers
- Measuring the intangibles
- AB testing and User experience design

Coffe Break (12:00 - 12:30)


Assignment feedback Pt 1 (12:30 - 14:30)

- Presentation and critique of the 1st day assignment

Lucnh Break (14:30 - 15:30)


Assignment feedback Pt 2 (15:30 - 17:30)

- Presentation and critique of the 1st day assignment

Open space (17:30 - )

- Questions, feedback, networking, Instagramming...

Main Takeaways 📢📢📢:

– Learning that branding isn’t a choice, but a must as we move forward
– Learning how to leverage strategy and creative thinking to make your business thrive
– Getting hands-on experience with marketing tools and services
– Learning to evaluate marketing campaigns and branding projects
– Learn to create and execute your own content strategy

Prereqs & Preparation

Participants are expected to have a current project or venture in action or planned. The ventures don’t have to be businesses. They can be non-profits, events, or event a personal development endeavor.
💻 📓They are expected to bring a laptop, a notebook and something to write with.
🍔 Meals are provided. Participants with special nutritional information such as allergies can contact us beforehand to take the necessary steps

This seminar is brought to you by Obistra

We are a creative strategy consulting firm. We help brands express themselves and be understood. We’ve been around the block a few times, we know what works and what doesn’t.

We believe in accumulative knowledge. We don’t think that what we’re presenting in rocket science 🚀. We think that you can learn it all on your own. We are just presenting you with a cheaper, safer alternative that happens to be also great fun 🎉

Don't be a hero

You don’t have to do this on your own. You don’t have to do your own mistakes.

They trust us, So should you

Once your brand is positioned properly, your audience will buy whatever you want them to. The framework is our way of helping you get to that position. It's not magic. It's just smarter business

Kaled Abderehim

What! 100% Money back guarantee?

Yes. If for some reason you don't find that you got your money's worth, you get a full refund, no questions asked



CHF / 799CHF (50% off)

  • Participation in the 2-day Seminar
  • Access to All Seminar Recordings
  • 10% off All future Obistra services
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Seminar +


CHF / 1399CHF (50% off)

  • Everything in Seminar
  • Invitation to the Obistra Pro Group
  • 1 Hour of private consulting with Obistra team
Join Seminar+

You get so much value, win so much time and energy. It will literally pay for itself

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